Let’s suppose that you’re the owner of a small or medium-size business and are in the hunt for AdWords consultants. What should you expect from them?
An AdWords expert should fine-tune your AdWords campaign to the extent that your:
- PPC (pay per click) costs are cut down
- Your internet traffic is measurably increased
- The quality score of your website is drastically improved
In other words, your online business must see an increase in sales while seeing a decrease in the cost that your PPC campaign attracts. The AdWords guru will look deep into various paid search strategies that are most relevant from an Indian consumer’s perspective. Of course, being Google certified, like Rambina Infotech’s own, Saurabh Sharma, helps hugely. Google AdWords certification is an assurance by none other than Google that you’re in the hands of a highly qualified AdWords genius.
Good AdWords Consultants Make You Money
That’s right! Indian businessmen are known to be shrewd when it comes to matters of money. They like to know what they’re getting before venturing into a new aspect of marketing. However, online marketing and AdWords can be a bit confusing for many. One part of this confusion is arriving at a fair pay for the PPC consultant. So what is the right pay for the consultant?
Well, to put it in simple words precisely his worth. What we mean to say is that the cost of hiring an AdWords expert varies with experience and the amount of involvement you seek. Plus there are overhead costs associated with the campaign itself. The vital thing to keep in mind is that cheap service often translates into inefficient service.
The bottom line: You need to make more money than you spend
Evaluating The AdWords Expert
You don’t have to be a technical genius to hire a PPC consultant. Simply gauge the attitude of the person. A good consultant will show genuine interest in your business rather than simply trying to bag your project.
For instance, at Rambina Infotech, we have a policy of spending time with our clients. During these discussions, we give our clients a clear understanding of what to expect and what needs to be done. We also take your inputs about your business. After all, you know your business best. Just remember, you are better off hiring an Indian PPC expert because he will have an in-depth understanding of the local market. Plus, communicating with an Indian PPC consultant will never have any language or time barrier.
A Good Consultant Will Combine Technology And Experience
There are several automated tools to create PPC campaigns today. One out of many is Google Adwords Express itself for local businesses. It’s not wrong to use these; however, to get the AdWords campaign absolutely right, there needs to be a human touch which comes with experience and knowing the Indian business scene.
At Rambina Infotech, we take utmost care to design AdWords campaigns that really work. If you’re looking to walk the PPC and AdWords path, let’s get in touch. You can either call us at +91-9111156555 or click here to fill our contact form and we’ll get in touch with you.