Google AdWords training or at least the basic knowledge of it is vital if you are a businessman in India. More and more businesses in India today are going online and you can’t be too late in catching up with this trend. The Economic Times, in a report, has stated that the Indian eCommerce industry will hit $100 billion by 2020.
Of course, if you want to study Google AdWords to make it your chosen career path, you’ll certainly need to have a deeper insight about it. With a huge number of Indian businesses favouring the online route, there is a huge potential in this career.
Here, we try to give you a complete, yet brief lowdown on how to go about AdWords training.
What Is The Purpose Of Your Google AdWords Training?
If you are a businessman who is thinking of running your own Google AdWords campaign or PPC (pay per click) campaign, you need to first know your own website clearly. Is it designed to attract business? Google AdWords will surely bring traffic up to your website but the decision to do actual business with you depends on how inviting your website is. Before even attempting to know more about Google AdWords, analyze your site to see if you have:
- Consumer testimonials
- Clear contact information
- Precise product description
- Relevant images pertaining to your product
- Secure payment gateways
- Effective call to action
These are just some of the aspects that you need to take care of before embarking on AdWords training.
During the training, the biggest challenge before you is choosing the right keywords for your AdWords campaign. It is recommended that you take the help of a professional PPC expert at least initially. To ensure that you are right on your target, hire the services of Google AdWords certified professional and do so only after verifying the expert’s credential. For instance, at Rambina Infotech, Saurabh Sharma, the founder himself, is Google AdWords certified. Click here for reference.
You can also have Rambina Infotech audit your website to check on the preparedness of your website for a PPC campaign.
Individuals Who Wish To Learn Google AdWords
If you are wondering how to learn Google AdWords, there are several institutions out there that teach you about it, offering both online and offline courses. Some even give you a certification; however, you must know that such certification is of little use. What you need is certification from Google and not a training institute. The certification necessitates that you clear two tests every year that deal with the changing dynamics of the PPC world. To take these certification tests, you must be carrying out PPC campaigns that run up to at least $10,000 within a span of 90 days.
For most people, this can be quite an expensive learning curve. The ideal thing is joining a PPC company which will allow you to work on Google AdWords. You’ll get first-hand experience, as a trainee, where you would be able to run PPC campaigns, choose keywords, and set budgets under experienced minds.